10.5278/OJS.JBM.V6I2.2454
Brøndum, Kristian
Byrge, Christian
Hansen, Søren
Business Model Creativity:
Journal of Business Models
2018
2018-11-05
2018-11-08
2018-11-07
en
Article
7-235-2454
10-14 Pages
This paper presents a model for feasibility testing of novel ideas for business model innovators. It suggests a five-step systematic involvement of non-domain-related knowledge intended to deliver more unique ideas that are feasible in the decision-making phase of business model innovation.
Journal of Business Models, Vol 6 No 2 (2018): Special Issue - Business Model Conference 2018