10.5061/DRYAD.2275G
Crum, Alia J.
Stanford University
Phillips, Damon J.
Department of Management, Columbia Business School, New York, New York,
United States of America
Goyer, J. Parker
Stanford University
Akinola, Modupe
Department of Management, Columbia Business School, New York, New York,
United States of America
Higgins, E. Tory
Columbia University
Data from: Transforming water: social influence moderates psychological,
physiological, and functional response to a placebo product
Dryad
dataset
2017
consumption
mindset
expectation
placebo
social-influence
Caffeine
2017-11-21T00:00:00Z
2017-11-21T00:00:00Z
en
https://doi.org/10.1371/journal.pone.0167121
978961 bytes
1
CC0 1.0 Universal (CC0 1.0) Public Domain Dedication
This paper investigates how social influence can alter physiological,
psychological, and functional responses to a placebo product and how such
responses influence the ultimate endorsement of the product. Participants
consumed a product, "AquaCharge Energy Water," falsely-labeled
as containing 200 mg of caffeine but which was actually plain spring
water, in one of three conditions: a no social influence condition, a
disconfirming social influence condition, and a confirming social
influence condition. Results demonstrated that the effect of the product
labeling on physiological alertness (systolic blood pressure),
psychological alertness (self-reported alertness), functional alertness
(cognitive interference), and product endorsement was moderated by social
influence: participants experienced more subjective, physiological and
functional alertness and stronger product endorsement when they consumed
the product in the confirming social influence condition than when they
consumed the product in the disconfirming social influence condition.
These results suggest that social influence can alter subjective,
physiological, and functional responses to a faux product, in this case
transforming the effects of plain water.
TRANSFORMING WATER PLOS ONE DATASET 11.19.16PLOS ONE DATASET 11.19.16.csv