10.25384/SAGE.C.5119774.V1
Cameron W. Piercy
Caleb T. Carr
The Structuration of Identification on Organizational Members’ Social Media
<div><p>The structurational model of identification is applied to test structures that may lead to sharing organizational membership on social media and increased organizational identification. We propose and test how antecedents (e.g., social media use, organizational prestige) relate to acts of identification on social media and promote organizational identification. United States working adults (<i>N</i> = 303) responded to an online survey about hypothesized motivational structures, online disclosures of organizational affiliation, and organizational identification. Results show three specific structures significantly predicted one’s willingness to share her or his organizational affiliation across social media: personae overlap, social media use, and organizational prestige. Commitment and turnover intentions were, surprisingly, not direct predictors of organizational affiliation disclosure. Implications for individuals, organizations, and both organizational and computer-mediated theory are presented.</p></div>
200199 Communication and Media Studies not elsewhere classified
150310 Organisation and Management Theory
SAGE Journals
2020
2020-09-12
2020-09-12
Collection
10.1177/2329488420955215
10.25384/SAGE.c.5119774
CC BY 4.0