10.25384/SAGE.8864054
Thomas Allard
David J. Hardisty
Dale Griffin
Supplemental Material, JMR.17.0321.R3_Web_Appendix - When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options
<p>Supplemental Material, JMR.17.0321.R3_Web_Appendix for When “More” Seems Like Less: Differential Price Framing Increases the Choice Share of Higher-Priced Options by Thomas Allard, David J. Hardisty and Dale Griffin in Journal of Marketing Research</p>
150402 Hospitality Management
SAGE Journals
2019
2019-07-12
2019-07-12
Journal contribution
1118464 Bytes
10.1177/0022243719851490
In Copyright