10.17605/OSF.IO/2PC8Y
Gayoung Park
Gayoung
Park
https://osf.io/kacjq/
Virginia Tech
Virginia Tech
Virginia Tech
Broderick Lee Turner
Broderick
Turner
https://osf.io/8rjpw/
brand offense 5
Open Science Framework
2022
Social and Behavioral Sciences
Open Science Framework
https://ror.org/05d5mza29/
https://grid.ac/institutes/grid.466501.0/
2021-01-12
2021-08-29
2022-08-31
Pre-registration
GNU Lesser General Public License (LGPL) 3.0
This is a study to examine how would brand's activities and responses toward them affect observers' brand evaluation.