{"data":{"id":"10.6084/m9.figshare.c.2116943.v1","type":"dois","attributes":{"doi":"10.6084/m9.figshare.c.2116943.v1","prefix":"10.6084","suffix":"m9.figshare.c.2116943.v1","identifiers":[],"alternateIdentifiers":[],"creators":[{"name":"Sherrie-Anne Kaye","affiliation":[],"nameIdentifiers":[]},{"name":"Ioni Lewis","affiliation":[],"nameIdentifiers":[]},{"name":"Algie, Jennifer","nameType":"Personal","givenName":"Jennifer","familyName":"Algie","affiliation":[],"nameIdentifiers":[]},{"name":"White, Melanie J.","nameType":"Personal","givenName":"Melanie J.","familyName":"White","affiliation":[],"nameIdentifiers":[]}],"titles":[{"title":"Young drivers' responses to anti-speeding advertisements: Comparison of self-report and objective measures of persuasive processing and outcomes"}],"publisher":"Figshare","container":{},"publicationYear":2015,"subjects":[{"subject":"Space Science"},{"subject":"Medicine"},{"subject":"Pharmacology"},{"subject":"Biotechnology"},{"subject":"Sociology"},{"subject":"FOS: Sociology","schemeUri":"http://www.oecd.org/science/inno/38235147.pdf","subjectScheme":"Fields of Science and Technology (FOS)"},{"subject":"FOS: Sociology","subjectScheme":"Fields of Science and Technology (FOS)"},{"subject":"69999 Biological Sciences not elsewhere classified","subjectScheme":"FOR"},{"subject":"FOS: Biological sciences","schemeUri":"http://www.oecd.org/science/inno/38235147.pdf","subjectScheme":"Fields of Science and Technology (FOS)"},{"subject":"FOS: Biological sciences","subjectScheme":"Fields of Science and Technology (FOS)"},{"subject":"Science Policy"},{"subject":"Mental Health"}],"contributors":[],"dates":[{"date":"2015-12-05","dateType":"Created"},{"date":"2016-04-22","dateType":"Updated"},{"date":"2015","dateType":"Issued"}],"language":null,"types":{"ris":"GEN","bibtex":"misc","citeproc":"article","schemaOrg":"Collection","resourceType":"Collection","resourceTypeGeneral":"Collection"},"relatedIdentifiers":[],"relatedItems":[],"sizes":[],"formats":[],"version":null,"rightsList":[{"rights":"CC-BY","rightsUri":"http://creativecommons.org/licenses/by/3.0/us"}],"descriptions":[{"description":"\u003cb\u003eObjective:\u003c/b\u003e Self-report measures are typically used to assess the effectiveness of road safety advertisements. However, psychophysiological measures of persuasive processing (i.e., skin conductance response [SCR]) and objective driving measures of persuasive outcomes (i.e., in-vehicle Global Positioning System [GPS] devices) may provide further insights into the effectiveness of these advertisements. This study aimed to explore the persuasive processing and outcomes of 2 anti-speeding advertisements by incorporating both self-report and objective measures of speeding behavior. In addition, this study aimed to compare the findings derived from these different measurement approaches. \u003cb\u003eMethods:\u003c/b\u003e Young drivers (\u003ci\u003eN\u003c/i\u003e = 20, \u003ci\u003eM\u003c/i\u003e age = 21.01 years) viewed either a positive or negative emotion–based anti-speeding television advertisement. While viewing the advertisement, SCR activity was measured to assess ad-evoked arousal responses. The RoadScout GPS device was then installed in participants' vehicles for 1 week to measure on-road speed-related driving behavior. Self-report measures assessed persuasive processing (emotional and arousal responses) and actual driving behavior. \u003cb\u003eResults:\u003c/b\u003e There was general correspondence between the self-report measures of arousal and the SCR and between the self-report measure of actual driving behavior and the objective driving data (as assessed via the GPS devices). \u003cb\u003eConclusions:\u003c/b\u003e This study provides insights into how psychophysiological and GPS devices could be used as objective measures in conjunction with self-report measures to further understand the persuasive processes and outcomes of emotion-based anti-speeding advertisements.","descriptionType":"Abstract"}],"geoLocations":[],"fundingReferences":[],"xml":"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