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Studying this process requires an understanding of how those elements, that blend art and business, impact the development of the imaginary that movies and TV series share with audiences . This paper seeks to contribute toward an understanding of this process, which is developed collectively and under market logic, based on a heuristic perspective of the imaginary (Eliade, Durand, Barros), the archetypological concept (Jung, Durand), and the mythocritical method. The results are the mapping of the creative process and the draft of a method for investigation of the process in the audiovisual industry.","descriptionType":"Abstract"}],"geoLocations":[],"fundingReferences":[],"xml":"PD94bWwgdmVyc2lvbj0iMS4wIiBlbmNvZGluZz0iVVRGLTgiPz4KPHJlc291cmNlIHhtbG5zPSJodHRwOi8vZGF0YWNpdGUub3JnL3NjaGVtYS9rZXJuZWwtNCIgeG1sbnM6eHNpPSJodHRwOi8vd3d3LnczLm9yZy8yMDAxL1hNTFNjaGVtYS1pbnN0YW5jZSIgeHNpOnNjaGVtYUxvY2F0aW9uPSJodHRwOi8vZGF0YWNpdGUub3JnL3NjaGVtYS9rZXJuZWwtNCBodHRwOi8vc2NoZW1hLmRhdGFjaXRlLm9yZy9tZXRhL2tlcm5lbC00LjEvbWV0YWRhdGEueHNkIj4KICA8aWRlbnRpZmllciBpZGVudGlmaWVyVHlwZT0iRE9JIj4xMC42MDg0L005LkZJR1NIQVJFLjc1MTY0NzUuVjE8L2lkZW50aWZpZXI+CiAgPGNyZWF0b3JzPgogICAgPGNyZWF0b3I+CiAgICAgIDxjcmVhdG9yTmFtZT5Tw61sdmlvIEFudG9uaW8gTHVpeiBBbmF6PC9jcmVhdG9yTmFtZT4KICAgIDwvY3JlYXRvcj4KICA8L2NyZWF0b3JzPgogIDx0aXRsZXM+CiAgICA8dGl0bGU+Q3JlYXRpdmUgcHJvY2VzcyBpbiB0aGUgYXVkaW92aXN1YWwgaW5kdXN0cnk6IGZyb20gc2NyaXB0IHRvIHRoZSBpbWFnaW5hcnk8L3RpdGxlPgogIDwvdGl0bGVzPgogIDxkZXNjcmlwdGlvbnM+CiAgICA8ZGVzY3JpcHRpb24gZGVzY3JpcHRpb25UeXBlPSJBYnN0cmFjdCI+Jmx0O3AmZ3Q7Jmx0Oy9wJmd0OyZsdDtwJmd0O0Fic3RyYWN0IFRoZSBjcmVhdGl2ZSBwcm9jZXNzIGluIHRoZSBhdWRpb3Zpc3VhbCBpbmR1c3RyeSBpcyBiYXNlZCBvbiBjb29yZGluYXRpb24gYW1vbmcgc2V2ZXJhbCBhZ2VudHMgKHNjcmVlbndyaXRlcnMsIGRpcmVjdG9ycywgcHJvZHVjZXJzLCBleGVjdXRpdmVzLCBjYXN0cyAsIGV0Yy4pLCB0ZWNobm9sb2dpZXMgYW5kIGNvcnBvcmF0ZSBkZWNpc2lvbnMuIFN0dWR5aW5nIHRoaXMgcHJvY2VzcyByZXF1aXJlcyBhbiB1bmRlcnN0YW5kaW5nIG9mIGhvdyB0aG9zZSBlbGVtZW50cywgdGhhdCBibGVuZCBhcnQgYW5kIGJ1c2luZXNzLCBpbXBhY3QgdGhlIGRldmVsb3BtZW50IG9mIHRoZSBpbWFnaW5hcnkgdGhhdCBtb3ZpZXMgYW5kIFRWIHNlcmllcyBzaGFyZSB3aXRoIGF1ZGllbmNlcyAuIFRoaXMgcGFwZXIgc2Vla3MgdG8gY29udHJpYnV0ZSB0b3dhcmQgYW4gdW5kZXJzdGFuZGluZyBvZiB0aGlzIHByb2Nlc3MsIHdoaWNoIGlzIGRldmVsb3BlZCBjb2xsZWN0aXZlbHkgYW5kIHVuZGVyIG1hcmtldCBsb2dpYywgYmFzZWQgb24gYSBoZXVyaXN0aWMgcGVyc3BlY3RpdmUgb2YgdGhlIGltYWdpbmFyeSAoRWxpYWRlLCBEdXJhbmQsIEJhcnJvcyksIHRoZSBhcmNoZXR5cG9sb2dpY2FsIGNvbmNlcHQgKEp1bmcsIER1cmFuZCksIGFuZCB0aGUgbXl0aG9jcml0aWNhbCBtZXRob2QuIFRoZSByZXN1bHRzIGFyZSB0aGUgbWFwcGluZyBvZiB0aGUgY3JlYXRpdmUgcHJvY2VzcyBhbmQgdGhlIGRyYWZ0IG9mIGEgbWV0aG9kIGZvciBpbnZlc3RpZ2F0aW9uIG9mIHRoZSBwcm9jZXNzIGluIHRoZSBhdWRpb3Zpc3VhbCBpbmR1c3RyeS4mbHQ7L3AmZ3Q7Jmx0O3AmZ3Q7Jmx0Oy9wJmd0OzwvZGVzY3JpcHRpb24+CiAgPC9kZXNjcmlwdGlvbnM+CiAgPHN1YmplY3RzPgogICAgPHN1YmplY3Q+TGluZ3Vpc3RpY3M8L3N1YmplY3Q+CiAgICA8c3ViamVjdCBzY2hlbWVVUkk9Imh0dHA6Ly93d3cuYWJzLmdvdi5hdS9hdXNzdGF0cy9hYnNALm5zZi8wLzZCQjQyN0FCOTY5NkMyMjVDQTI1NzQxODAwMDQ0NjNFIiBzdWJqZWN0U2NoZW1lPSJGT1IiPjgwNTAzIE5ldHdvcmtpbmcgYW5kIENvbW11bmljYXRpb25zPC9zdWJqZWN0PgogIDwvc3ViamVjdHM+CiAgPHB1Ymxpc2hlcj5TY2lFTE8gam91cm5hbHM8L3B1Ymxpc2hlcj4KICA8cHVibGljYXRpb25ZZWFyPjIwMTg8L3B1YmxpY2F0aW9uWWVhcj4KICA8ZGF0ZXM+CiAgICA8ZGF0ZSBkYXRlVHlwZT0iQ3JlYXRlZCI+MjAxOC0xMi0yNjwvZGF0ZT4KICAgIDxkYXRlIGRhdGVUeXBlPSJVcGRhdGVkIj4yMDIxLTAzLTI2PC9kYXRlPgogIDwvZGF0ZXM+CiAgPHJlc291cmNlVHlwZSByZXNvdXJjZVR5cGVHZW5lcmFsPSJEYXRhc2V0Ij5EYXRhc2V0PC9yZXNvdXJjZVR5cGU+CiAgPHNpemVzPgogICAgPHNpemU+OTk0ODQwIEJ5dGVzPC9zaXplPgogIDwvc2l6ZXM+CiAgPHJlbGF0ZWRJZGVudGlmaWVycz4KICAgIDxyZWxhdGVkSWRlbnRpZmllciByZWxhdGVkSWRlbnRpZmllclR5cGU9IkRPSSIgcmVsYXRpb25UeXBlPSJJc1N1cHBsZW1lbnRUbyI+MTAuMTU5MC8xOTgyLTI1NTQyMzI5MzE8L3JlbGF0ZWRJZGVudGlmaWVyPgogICAgPHJlbGF0ZWRJZGVudGlmaWVyIHJlbGF0ZWRJZGVudGlmaWVyVHlwZT0iRE9JIiByZWxhdGlvblR5cGU9IklzSWRlbnRpY2FsVG8iPjEwLjYwODQvbTkuZmlnc2hhcmUuNzUxNjQ3NTwvcmVsYXRlZElkZW50aWZpZXI+CiAgPC9yZWxhdGVkSWRlbnRpZmllcnM+CiAgPHJpZ2h0c0xpc3Q+CiAgICA8cmlnaHRzIHJpZ2h0c1VSST0iaHR0cHM6Ly9jcmVhdGl2ZWNvbW1vbnMub3JnL2xpY2Vuc2VzL2J5LzQuMC8iPkNDIEJZIDQuMDwvcmlnaHRzPgogIDwvcmlnaHRzTGlzdD4KPC9yZXNvdXJjZT4=","url":"https://scielo.figshare.com/articles/dataset/Creative_process_in_the_audiovisual_industry_from_script_to_the_imaginary/7516475/1","contentUrl":null,"metadataVersion":3,"schemaVersion":"http://datacite.org/schema/kernel-4","source":"mds","isActive":true,"state":"findable","reason":null,"viewCount":0,"viewsOverTime":[],"downloadCount":0,"downloadsOverTime":[],"referenceCount":1,"citationCount":0,"citationsOverTime":[],"partCount":0,"partOfCount":0,"versionCount":0,"versionOfCount":0,"created":"2018-12-26T05:33:43.000Z","registered":"2018-12-26T05:33:44.000Z","published":"2018","updated":"2021-03-26T22:20:59.000Z"},"relationships":{"client":{"data":{"id":"figshare.ars","type":"clients"}},"provider":{"data":{"id":"otjm","type":"providers"}},"media":{"data":{"id":"10.6084/m9.figshare.7516475.v1","type":"media"}},"references":{"data":[{"id":"10.1590/1982-2554232931","type":"dois"}]},"citations":{"data":[]},"parts":{"data":[]},"partOf":{"data":[]},"versions":{"data":[]},"versionOf":{"data":[]}}}}