{"data":{"id":"10.6084/m9.figshare.3545648.v2","type":"dois","attributes":{"doi":"10.6084/m9.figshare.3545648.v2","prefix":"10.6084","suffix":"m9.figshare.3545648.v2","identifiers":[],"alternateIdentifiers":[],"creators":[{"name":"Repositorio Academico UPC","affiliation":[],"nameIdentifiers":[]},{"name":"Pajuelo, Anibal Ismael Pajuelo","nameType":"Personal","givenName":"Anibal Ismael Pajuelo","familyName":"Pajuelo","affiliation":[],"nameIdentifiers":[]},{"name":"Victoria, José Brando Maco","nameType":"Personal","givenName":"José Brando Maco","familyName":"Victoria","affiliation":[],"nameIdentifiers":[]},{"name":"Pérez, Jorge Antonio Chavez","nameType":"Personal","givenName":"Jorge Antonio Chavez","familyName":"Pérez","affiliation":[],"nameIdentifiers":[]},{"name":"Ramírez, Marlon Luis Leandro","nameType":"Personal","givenName":"Marlon Luis Leandro","familyName":"Ramírez","affiliation":[],"nameIdentifiers":[]}],"titles":[{"title":"Sistema para reservas online en restaurantes"}],"publisher":"figshare","container":{},"publicationYear":2016,"subjects":[{"subject":"80309 Software Engineering","subjectScheme":"FOR"},{"subject":"FOS: Computer and information sciences","schemeUri":"http://www.oecd.org/science/inno/38235147.pdf","subjectScheme":"Fields of Science and Technology (FOS)"},{"subject":"FOS: Computer and information sciences","subjectScheme":"Fields of Science and Technology (FOS)"},{"subject":"150503 Marketing Management (incl. Strategy and Customer Relations)","subjectScheme":"FOR"},{"subject":"FOS: Economics and business","schemeUri":"http://www.oecd.org/science/inno/38235147.pdf","subjectScheme":"Fields of Science and Technology (FOS)"},{"subject":"FOS: Economics and business","subjectScheme":"Fields of Science and Technology (FOS)"},{"subject":"150399 Business and Management not elsewhere classified","subjectScheme":"FOR"}],"contributors":[],"dates":[{"date":"2016-08-07","dateType":"Created"},{"date":"2016-08-07","dateType":"Updated"},{"date":"2016","dateType":"Issued"}],"language":null,"types":{"ris":"DATA","bibtex":"misc","citeproc":"dataset","schemaOrg":"Dataset","resourceType":"Dataset","resourceTypeGeneral":"Dataset"},"relatedIdentifiers":[{"relationType":"IsIdenticalTo","relatedIdentifier":"10.6084/m9.figshare.3545648","relatedIdentifierType":"DOI"}],"relatedItems":[],"sizes":["933902 Bytes"],"formats":[],"version":null,"rightsList":[{"rights":"Creative Commons Attribution 4.0 International","rightsUri":"https://creativecommons.org/licenses/by/4.0/legalcode","schemeUri":"https://spdx.org/licenses/","rightsIdentifier":"cc-by-4.0","rightsIdentifierScheme":"SPDX"}],"descriptions":[{"description":"Desarrolla una propuesta de negocio “Reserv@me”, que propone ser una alternativa para el público usuario que utiliza aplicaciones móviles para permitirles realizar reservas de mesas en los restaurantes de manera fácil, gratis, segura, y que adicionalmente les genera beneficios económicos. En ese sentido, nuestra propuesta modifica la manera tradicional de asistir a restaurantes sin realizar reserva o tomando mucho tiempo en realizarla, así como en otros casos minimiza los tiempos de espera en el acceso a las mesas. Asimismo, nuestra visión empresarial se enfoca en ser reconocida en el mercado como una empresa líder a nivel nacional e internacional en el servicio de reservas en restaurantes, a través de la innovación tecnológica. Para atraer a nuestros clientes, es decir a los restaurantes, se plantea otorgar información considerada valiosa por éstos, acerca de las preferencias de los consumidores, frecuencia de asistencia, número de personas con quienes asiste a comer y otros; 2 complementariamente, para atraer al público usuario desarrollaremos estrategias promocionales muy intensas de publicidad en medios escritos y de comunicación masiva, así como promociones de ventas con un sistema de acumulación de puntos y bonos de descuento. La propuesta de negocio es viable, dependiendo del cumplimiento de nuestras estrategias de promoción definidas y nuestras estrategias de fidelización de los restaurantes y usuarios finales. \u003cb\u003e \u003c/b\u003e \u003cb\u003eAUTOR :\u003c/b\u003e \u003cb\u003ePajuelo Pajuelo, Anibal Ismael\u003c/b\u003e; \u003cb\u003eMaco Victoria, José Brando\u003c/b\u003e; \u003cb\u003eChavez Pérez, Jorge Antonio\u003c/b\u003e; \u003cb\u003eLeandro Ramírez, Marlon Luis\u003c/b\u003e \u003cb\u003eASESORES:\u003c/b\u003e \u003cb\u003eDimitrijevic, Boris\u003c/b\u003e \u003cb\u003eEDITORIAL :\u003c/b\u003e \u003cb\u003eUniversidad Peruana de Ciencias Aplicadas (UPC)\u003c/b\u003e \u003cb\u003eFECHA DE PUBLICACIÓN :\u003c/b\u003e nov-2015 \u003cb\u003eURL :\u003c/b\u003e http://hdl.handle.net/10757/616985","descriptionType":"Abstract"}],"geoLocations":[],"fundingReferences":[],"xml":"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