{"data":{"id":"10.4121/21b66a0f-35ef-4944-be34-e5051e169999","type":"dois","attributes":{"doi":"10.4121/21b66a0f-35ef-4944-be34-e5051e169999","prefix":"10.4121","suffix":"21b66a0f-35ef-4944-be34-e5051e169999","identifiers":[],"alternateIdentifiers":[],"creators":[{"name":"Giulia Granato","nameType":"Personal","givenName":"Giulia","familyName":"Granato","nameIdentifiers":[{"nameIdentifier":"0000-0001-6634-8614","nameIdentifierScheme":"https://orcid.org/"}],"affiliation":[]},{"name":"Hendrik Schifferstein","givenName":"Hendrik","familyName":"Schifferstein","affiliation":[],"nameIdentifiers":[]}],"titles":[{"title":"Dataset underlying an online experiment: A stop and rethink response to unsustainable practices."}],"publisher":"4TU.ResearchData","container":{},"publicationYear":2026,"subjects":[{"subject":"Environmentally Sustainable Animal Production","subjectScheme":"Australian and New Zealand Standard Research Classification (ANZSRC), 2008","classificationCode":"8398"},{"subject":"Other Environmental Sciences","subjectScheme":"Australian and New Zealand Standard Research Classification (ANZSRC), 2008","classificationCode":"0599"},{"subject":"Psychology","subjectScheme":"Australian and New Zealand Standard Research Classification (ANZSRC), 2008","classificationCode":"1701"},{"subject":"Animal Production and Animal Primary Products","subjectScheme":"Australian and New Zealand Standard Research Classification (ANZSRC), 2008","classificationCode":"83"},{"subject":"Health","subjectScheme":"Australian and New Zealand Standard Research Classification (ANZSRC), 2008","classificationCode":"92"},{"subject":"Psychology and Cognitive Sciences","subjectScheme":"Australian and New Zealand Standard Research Classification (ANZSRC), 2008","classificationCode":"17"},{"subject":"Environmental Sciences","subjectScheme":"Australian and New Zealand Standard Research Classification (ANZSRC), 2008","classificationCode":"05"},{"subject":"Habit disruption"},{"subject":"Sustainable consumption"},{"subject":"Disgust"},{"subject":"Design for behaviour change"},{"subject":"Meat consumption"},{"subject":"Production process."}],"contributors":[{"name":"TU Delft, Faculty of Industrial Design Engineering, Department of Design Organization and Strategy, Section of responsible marketing and consume behavior. ","nameType":"Organizational","contributorType":"Other","affiliation":[],"nameIdentifiers":[]}],"dates":[{"date":"2026-10-20","dateType":"Issued"}],"language":"en","types":{"ris":"DATA","bibtex":"misc","citeproc":"dataset","schemaOrg":"Dataset","resourceType":"Dataset","resourceTypeGeneral":"Dataset"},"relatedIdentifiers":[{"relationType":"IsVersionOf","relatedIdentifier":"10.4121/21b66a0f-35ef-4944-be34-e5051e169999.v1","relatedIdentifierType":"DOI"}],"relatedItems":[],"sizes":[],"formats":["image/png, .sav, pdf"],"version":"1","rightsList":[{"rights":"Creative Commons Attribution 4.0 International","rightsUri":"https://creativecommons.org/licenses/by/4.0/legalcode","schemeUri":"https://spdx.org/licenses/","rightsIdentifier":"cc-by-4.0","rightsIdentifierScheme":"SPDX"}],"descriptions":[{"description":"In an online experiment, 337 UK respondents were exposed to three production stages (farming, processing, and product forming) of either a pork-, insect-, or plant-based burger. We measured disgust and a stop and re-think mechanism we expected to activate. \u003cbr\u003eParticipants were assigned to one of the 3 between-subject conditions (pork vs insect vs plant) and asked to carefully read information about the production process of a burger with accompanying images of the process and answer several questions. The following instructions were provided “\u003cem\u003eWe will show you the production process of a pork [insect, made of crickets] [plant] based burger, as it is typically produced in the UK. You will read about 3 main steps in the production process: the origin ([how the pig is farmed] [how the crickets are farmed] [how the vegetables are grown]), the processing (how the [meat] [crickets] [ingredients] is/are processed) and the end-product stage (how this becomes a pork [insect] [plant] -based burger for sale). After each step, you will answer some questions”. \u003c/em\u003eTo encourage sufficient engagement with the production-process information, the “Next” button became available only after 15 seconds. Participants were also\u003cem\u003e \u003c/em\u003einformed about the trustworthiness of the information through the instructions: “\u003cem\u003ePlease, keep in mind that all the information provided is trustworthy and reliable, as it reflects how this product is produced in reality, in the European context”.\u003c/em\u003e\u003cstrong\u003e \u003c/strong\u003eAfter each production stage, participants completed measures of disgust, \u003cem\u003estop\u003c/em\u003e response, and cognitive engagement. After the final stage, the entire production process was displayed as a reminder followed by measures of overall-process disgust and behavioural reconsideration.","descriptionType":"Abstract"}],"geoLocations":[],"fundingReferences":[{"awardTitle":"TU Delft Climate Action Program","funderName":"TU Delft Climate Action 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