{"data":{"id":"10.18720/spbpu/2/v18-4670","type":"dois","attributes":{"doi":"10.18720/spbpu/2/v18-4670","prefix":"10.18720","suffix":"spbpu/2/v18-4670","identifiers":[],"alternateIdentifiers":[],"creators":[{"name":"Шеина, Елизавета","givenName":"Елизавета","familyName":"Шеина","affiliation":[],"nameIdentifiers":[]}],"titles":[{"lang":"ru","title":"Разработка фирменного стиля компании (на примере ООО «Русский центр дистрибьюции»)"},{"lang":"ru","title":"выпускная квалификационная работа бакалавра","titleType":"Subtitle"}],"publisher":"Санкт-Петербургский политехнический университет Петра Великого","container":{},"publicationYear":2018,"subjects":[{"subject":"разработка фирменного стиля"},{"subject":"логотип"},{"subject":"реклама"},{"subject":"бренд"},{"subject":"дизайн"}],"contributors":[{"name":"Поздеева, Елена","givenName":"Елена","familyName":"Поздеева","contributorType":"Other","affiliation":[],"nameIdentifiers":[]},{"name":"Санкт-Петербургский политехнический университет Петра Великого. Гуманитарный институт","affiliation":[],"contributorType":"Other","nameIdentifiers":[]}],"dates":[{"date":"2018","dateType":"Issued"}],"language":"ru","types":{"ris":"RPRT","bibtex":"article","citeproc":"article-journal","schemaOrg":"ScholarlyArticle","resourceType":"Academic thesis","resourceTypeGeneral":"Text"},"relatedIdentifiers":[],"relatedItems":[],"sizes":[],"formats":[],"version":null,"rightsList":[{"rights":"Доступ по паролю из сети Интернет (чтение, печать, копирование)"}],"descriptions":[{"description":"В данной работе изложена сущность подхода к разработке фирменного стиля компании на примере компании ООО «Русский центр дистрибьюции». Даны общие понятия фирменного стиля. Изучены методики разработки фирменного стиля в Российской Федерации и США. Проведен анализ конкурентной среды компании. Разработан фирменный стиль для ООО «Русский центр дистрибьюции», на основе выведенной методики. Дана оценка коммуникативной и экономической эффективности фирменного стиля.","descriptionType":"Abstract"}],"geoLocations":[],"fundingReferences":[],"xml":"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","url":"http://elib.spbstu.ru/dl/2/v18-4670.pdf","contentUrl":null,"metadataVersion":8,"schemaVersion":"http://datacite.org/schema/kernel-4","source":"mds","isActive":true,"state":"findable","reason":null,"viewCount":0,"viewsOverTime":[],"downloadCount":0,"downloadsOverTime":[],"referenceCount":0,"citationCount":0,"citationsOverTime":[],"partCount":0,"partOfCount":0,"versionCount":0,"versionOfCount":0,"created":"2018-11-26T08:45:32.000Z","registered":"2018-11-26T08:45:34.000Z","published":"2018","updated":"2026-03-01T12:35:16.000Z"},"relationships":{"client":{"data":{"id":"spbpu.elib","type":"clients"}},"provider":{"data":{"id":"spbpuo","type":"providers"}},"media":{"data":{"id":"10.18720/spbpu/2/v18-4670","type":"media"}},"references":{"data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