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Σκοπός της διερεύνησης είναι η χαρτογράφηση / αποτύπωση των αναγκών, προσδοκιών και προτύπων κατανάλωσης εμπορικών προϊόντων τόσο από την πλευρά των καταναλωτών / πελατών όσο και από την πλευρά των εμπόρων που δραστηριοποιούνται στη συγκεκριμένη εμπορική ζώνη, που ορίζεται από τις οδούς Αθηνάς, Αγ. Ειρήνης, Περικλέους, Λέκκα, Πραξιτέλους, 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