{"data":{"id":"10.17898/adp_apsbz19_v1","type":"dois","attributes":{"doi":"10.17898/adp_apsbz19_v1","prefix":"10.17898","suffix":"adp_apsbz19_v1","identifiers":[],"alternateIdentifiers":[],"creators":[{"name":"Gidaković, Petar","nameType":"Personal","givenName":"Petar","familyName":"Gidaković","affiliation":["(Univerza v Ljubljani, Ekonomska fakulteta)"],"nameIdentifiers":[]},{"name":"Žabkar, Vesna","nameType":"Personal","givenName":"Vesna","familyName":"Žabkar","affiliation":["(Univerza v Ljubljani, Ekonomska fakulteta)"],"nameIdentifiers":[]}],"titles":[{"title":"Anketa o porabniških stereotipih glede blagovnih znamk, 2019"}],"publisher":"Zbirka ADP","container":{},"publicationYear":2025,"subjects":[],"contributors":[{"name":"Univerza v Ljubljani, Arhiv družboslovnih podatkov","nameType":"Personal","givenName":"Arhiv družboslovnih podatkov","familyName":"Univerza v Ljubljani","affiliation":[],"contributorType":"ContactPerson","nameIdentifiers":[]},{"name":"Univerza v Ljubljani, Ekonomska fakulteta","nameType":"Personal","givenName":"Ekonomska fakulteta","familyName":"Univerza v Ljubljani","affiliation":[],"contributorType":"Producer","nameIdentifiers":[]}],"dates":[{"date":"2025","dateType":"Issued"}],"language":"sl","types":{"ris":"DATA","bibtex":"misc","citeproc":"dataset","schemaOrg":"Dataset","resourceTypeGeneral":"Dataset"},"relatedIdentifiers":[{"relationType":"HasPart","relatedIdentifier":"10.17898/adp_apsbz19_v1/1","relatedIdentifierType":"DOI"},{"relationType":"HasPart","relatedIdentifier":"10.17898/adp_apsbz19_v1/2","relatedIdentifierType":"DOI"}],"relatedItems":[],"sizes":[],"formats":[],"version":"1.0","rightsList":[],"descriptions":[{"description":"Raziskava je bila izvedena v okviru mednarodnega raziskovalnega projekta \"Spremljanje preferenc potrošnikov skozi potrošniške stereotipe\", katerega namen je proučiti, kako različne vrste porabniških stereotipov v zvezi z blagovnimi znamkami (država izvora, tipični kupci znamke, znamka sama) vplivajo na nakupno vedenje porabnikov. Stereotipe, skladno z modelom vsebine stereotipov (angl. Stereotype content model), opredelimo kot zaznave topline in kompetentnosti objekta (znamke, kupca, države). Skladno z obstoječimi raziskavami, ki so posamezne vrste stereotipov obravnavale v izolaciji, predvidevamo, da imajo vsi trije porabniški stereotipi vpliv na stališča in namere porabnikov. Zato je bil namen te raziskave izmeriti vse tri stereotipe, stališča in nakupne namere porabnikov glede različnih blagovnih znamk. To nam omogoča preverbo alternativnih teoretičnih modelov o povezavah med tremi stereotipi in njihovem vplivu na stališča in nakupne namere porabnikov.","descriptionType":"Abstract"}],"geoLocations":[],"fundingReferences":[],"xml":"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","url":"https://dataverse.adp.fdv.uni-lj.si/citation?persistentId=doi:10.17898/ADP_APSBZ19_V1","contentUrl":null,"metadataVersion":3,"schemaVersion":"http://datacite.org/schema/kernel-4","source":"mds","isActive":true,"state":"findable","reason":null,"viewCount":0,"viewsOverTime":[],"downloadCount":0,"downloadsOverTime":[],"referenceCount":0,"citationCount":0,"citationsOverTime":[],"partCount":0,"partOfCount":0,"versionCount":0,"versionOfCount":0,"created":"2020-04-23T13:25:17.000Z","registered":"2020-04-23T13:25:18.000Z","published":"2025","updated":"2025-10-09T15:32:32.000Z"},"relationships":{"client":{"data":{"id":"gesis.adp","type":"clients"}},"provider":{"data":{"id":"adp","type":"providers"}},"media":{"data":{"id":"10.17898/adp_apsbz19_v1","type":"media"}},"references":{"data":[]},"citations":{"data":[]},"parts":{"data":[]},"partOf":{"data":[]},"versions":{"data":[]},"versionOf":{"data":[]}}}}