{"data":{"id":"10.17026/dans-z9m-rz39","type":"dois","attributes":{"doi":"10.17026/dans-z9m-rz39","prefix":"10.17026","suffix":"dans-z9m-rz39","identifiers":[{"identifier":"easy-dataset:240659","identifierType":"DANS-KNAW"}],"alternateIdentifiers":[{"alternateIdentifierType":"DANS-KNAW","alternateIdentifier":"easy-dataset:240659"}],"creators":[{"name":"M. van der Meer","nameType":"Personal","affiliation":["Wageningen University \u0026amp; Research"],"nameIdentifiers":[{"schemeUri":"https://orcid.org","nameIdentifier":"https://orcid.org/0000-0001-5955-7338","nameIdentifierScheme":"ORCID"}]}],"titles":[{"title":"Data from: Same strategies – different categories: An explorative card-sort study of plant-based proteins comparing omnivores, flexitarians, vegetarians and vegans – Study 1"}],"publisher":"DANS Data Station Life Sciences","container":{},"publicationYear":2022,"subjects":[{"subject":"Medicine, Health and Life Sciences"},{"subject":"plant-based proteins"},{"subject":"categorization"},{"subject":"flexitarian"},{"subject":"vegetarian"},{"subject":"vegan"},{"subject":"card sort"}],"contributors":[{"name":"Data Librarian","nameType":"Organizational","affiliation":["Wageningen UR"],"contributorType":"ContactPerson","nameIdentifiers":[]},{"name":"A.R.H. Fischer (Wageningen University \u0026amp; Research)","nameType":"Organizational","contributorType":"ProjectMember","affiliation":[],"nameIdentifiers":[]},{"name":"M.C. Onwezen (Wageningen University \u0026amp; Research)","nameType":"Organizational","contributorType":"ProjectMember","affiliation":[],"nameIdentifiers":[]}],"dates":[{"date":"2022-04-01","dateType":"Issued"},{"date":"2022-03-31","dateType":"Created"},{"date":"2022-04-01","dateType":"Submitted"},{"date":"2022-05-03","dateType":"Available"},{"date":"2026-08-24","dateType":"Updated"}],"language":"nl","types":{"ris":"DATA","bibtex":"misc","citeproc":"dataset","schemaOrg":"Dataset","resourceTypeGeneral":"Dataset"},"relatedIdentifiers":[],"relatedItems":[],"sizes":["26778","105999","5923","1108","19309387","979295","48850","133925","619","210028","3545481","127346","139504","115450","3253","201130","118481","6242436","122547","778"],"formats":["application/zip","application/pdf","text/plain","text/tab-separated-values","application/x-7z-compressed","application/octet-stream","application/octet-stream","text/csv","application/x-spss-syntax","application/x-7z-compressed","application/pdf","image/png","text/tab-separated-values","image/png","application/x-spss-syntax","application/pdf","image/png","application/pdf","image/png","text/csv"],"version":"1.1","rightsList":[{"rightsUri":"info:eu-repo/semantics/openAccess"},{"lang":"en","rights":"Creative Commons Attribution Non Commercial Share Alike 4.0 International","rightsUri":"https://creativecommons.org/licenses/by-nc-sa/4.0/legalcode","schemeUri":"https://spdx.org/licenses/","rightsIdentifier":"cc-by-nc-sa-4.0","rightsIdentifierScheme":"SPDX"}],"descriptions":[{"description":"\u0026lt;p\u0026gt;To accelerate the protein transition it is important to understand how different consumer groups perceive and categorise plant-based proteins in comparison to animal-derived proteins.\u0026lt;br\u0026gt;Using qualitative (interviews) and quantitative (card-sort task) techniques, we examined how omnivores, flexitarians, vegetarians and vegans categorise plant-based proteins.\u0026lt;br\u0026gt;Forty Dutch participants free-sorted 80 product cards and elaborated on their categorisations in follow-up interviews. Demographics and other background variables are adminisered via a survey.\u0026lt;/p\u0026gt;","descriptionType":"Abstract"},{"description":"Date Submitted: 2022-04-01","descriptionType":"Abstract"},{"description":"The metadata field 'Spatial Coverage Country' is being replaced by the new field 'Spatial Coverage 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