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Sběr dat provádělo 241 tazatelů KVVM-FSÚ metodou standardního rozhovoru (v češtině a slovenštině). Výběrový soubor byl vybrán podle tří předepsaných kvótních znaků (pohlaví, věk a sociální skupina), tak aby složení odpovídalo (bylo reprezentativní) složení veškeré čs populace starší 15 let. 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